![]() ![]() But the way you style your brand and the story you tell with your images deserves just as much attention and planning and should be a key part of your visual strategy. The content, or subject matter of a brand photo is incredibly important, which is why I put together a quick download of my favorite content ideas for brand images. There should be visual consistency at every brand touchpoint so that your audience “gets” that it’s your brand because of consistency in the color palette, the tone, the voice and the visuals, while all tying back to your brand vision and values. More than your logo, your color palette and your website - it is an experience, and your visuals should help communicate that and showcase your brand style no matter what the touchpoint is, immersing your audience within your story and including them on the journey.Īnd how do we do that? Through a styled brand photoshoot. ![]() A brand is more than a set of brand collateral.
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